The Nitty-Gritty: Walking into a jewelry store feels a little like walking into a car dealer. A salesperson is there to up sell you and push you to a stone not because its the perfect match for your needs. But rather because its one of the few they have that match your price point. Retail stores spend easily over 10k to 30,000 in special lighting to make a Diamond Engagement Ring dazzle. You may be looking at a flawed diamond but the lighting enhances the sparkle masking imperfections. The Bottom line- Yes you can find a beautiful diamond in a retail store BUT! It will be 20-45% higher price point with a risk of buying a diamond improperly certified(paying more for an inferior diamond grade). Jared and many mall jewelry stores are notorious for this. Read Below for the 5 Reasons Why Buying A Diamond Engagement Ring Online Is Better Than Retail.
1. Massive amounts of inventory
Imagine you walk into a store. Say you want a princess shape and a budget of 5,000. They may have 2-3 stones that match your price point. Now you are forced to evaluate 2-3 stones that may not even have the right combination of attributes that you want. Maybe of the two options they have, one stone is bottom heavy and the other has a long length to width ratio. The last stone is great but way over budget. You are forced to choose between two undesirables and going above your means. Online, we can find hundreds. We have the power to critically filter the most important attributes and get the best quality diamond at the best price. Sites like James Allen & Blue Nile claim access to 150,000 diamonds.
2. Better Pricing
It makes sense that buying a Diamond Engagement Ring Online is cheaper. An Online Business has no expensive retail store front needed. No sales teams, commissions, security, or heavy insurance needed. Those savings get passed on to you. Online Vendors like James Allen & Blue Nile make small percentages and rely on more transactions versus bigger profit margins to keep the retail doors open. If you have unlimited budget and it doesn’t bother you to pay more for the same product then retail stores are for you. If you are more price conscience and prefer more budget to be spent on a better diamond then online is the best option.
3. You can’t TOUCH – BUT You Can SEE BETTER Online!
Let me explain. As stated in The Nitty Gritty, when you walk into a retail store, they will present a diamond under enhanced lighting. They proceed by placing it on a table in front of you to evaluate. As you try to see it with your naked eye, its so small its hard to evaluate. Especially when its sparkling under enhanced lighting. There can be a big black spec in the middle but every time you turn the diamond light hits your eye and its not noticeable.
They then hand you a loupe. A loupe is a small finger 10 times magnification tool. This is when you can get a better look if you are able to use the Loupe tool correctly. Even worse if the store gives you a mounted diamond. It’s Even harder to evaluate with the prongs hiding additional imperfections
You have to hold the diamond with tweezers in one hand and hold it up to your face with the loupe on the other hand. Sure it works, but its cumbersome.
HERE IS THE DIFFERENCE– Vendors like James Allen , Blue Nile and Brian Gavin have 15x-20x zoomed images and video of the diamond. They light the diamond in standard lighting to grade subjectively. Huge advatage for buying your Diamond Engagement Ring Online.
This is HUGE. This is how you can search on James Allen. This is what I consider a strong benefit Buying A Diamond Engagement Ring Online. I may not be able to touch, but I can purchase with more confidence because I can see clearly with out pressure and choose whats right for me. Not based on enhanced lighting and a salesman pushing me. Which leads me to 4.
4. No Pressure, Buy On Your Time At Your Pace
Search for diamonds on your lunch break, at home or whenever convenient. Instead of driving to three stores which can take hours. Just visit another website and compare your findings with a clear mind. Nobody likes a salesman pushing you towards a certain purchase. People may not realize this but certain stones that have a better profit margin will be pushed to clients by sales reps. The sales reps advice may sound sincere but clients don’t realize the hidden agenda.
5. Save On Sales Tax
To top it off you get to save a additional 7% off of tax. Online does not tax your sale. Big win for online.
Diamond Engagement Ring Online For The Win!
CONCLUSION: Buying A Diamond Engagement Ring Online Wins in my book. If you are hesitant. Feel free to go to a retail store to get pricing. Write down the diamonds attributes and compare. Trust me, you wont be disappointed with the online savings.