The Nitty Gritty:  If you are buying a round diamond, then you are able to go as low as a J color with a great result.  Take a look at this G color diamond from James Allen   and compare it to this I color diamond.   That is about a $1,000 difference in price for quality that to a trained eye is so slight.  If buying a different shape than round, there are different rules.  Please feel free to reach out for guidance.  Color comes from the bottom so diamonds like pears and emeralds require a higher color due to their shape. 


Diamond Color Chart

Diamond color is something not to take lightly.  Depending on the type of gold color you are making your engagement ring/jewelry with, you can really take advantage of cost savings.  Below I have some tips to follow as you are selecting your Diamond.


  1. Some stones hide color better than others.  Let me explain-Diamond color starts from the bottom up. If you look at a round stone, the tip(which is pointing downward once mounted} is where the color originates.  Once you look at a diamond from the top the color is barely noticeable.  Please see the example below.  With that said, round hides color very well opposite to the emerald.  The Emerald diamond is flat and clear.  Hiding color is much more difficult since the bottom and top are so close in proximity.   My Advice for choosing the best color depending what stone you choose.  Round: H-J  Color Grades. Princess, Emerald, Asscher: G-I Color Grades.Other Diamond Shapes: F-H Color Grades.
  2. Choose a color in relation to your engagement ring setting. if you are choosing Platinum or white gold, then its best you stick with the G-J color scale.  If your diamond is on a yellow gold setting, it doesn’t make a lot of sense to go white if the reflections of light off the gold ring will give it a yellow tone.  Best you stick with the J-M.  If Rose gold you can choose J-K and also save money.

Especially relevant,  a Diamond color under M is not recommended.    In the illustration below you will see samples of color. HOWEVER, when the diamond is facing up that color is harder to see.  Consequently, this is why I love that H-J color.  Again see my Color guide for tips best colors depending on what diamond shape you are buying.   See this example of a J Color Diamond mounted below.  Learn how Diamond Florescence can improve your J color diamond.


DO YOU SEE A LOT OF COLOR? 4 C's of Diamonds

Below is a color chart showing color illustrations.


4 C's of Diamonds

Most noteworthy, remember Color starts from the tip of the stone towards the face.  Different shapes can affect diamond color.  A round diamond hides color very well. In contrast, when buying a Pear shape or Emerald, you must choose a higher color. See the images below for an example. For recommendations per shape regarding color, visit my Color page for deeper info.

4 C's of Diamonds


Diamond Color and Clarity are the two areas that you are allowed to choose lower grades.  Due to the H Diamond Color looking the same to the naked eye as D color.  So why spend more?  Rather spend your money wisely.  Seems like your lady would appreciate a larger or better cut stone.  Oh, your lady doesn’t like big diamonds!  Marry her fast, she is a Unicorn :).

Recommended Places To Buy

For me to recommend any business, they must meet certain criteria. They must prove valuable to my clients in regards to How to buy a diamond savings and selection | EXPECT 20%-40% LOWER PRICES THAN TRADITIONAL JEWELERS |, time doing business(legitimacy), reputation, and return policy.

James Allen Logo

James Allen  has the highest volume in diamond sales in the web and now have 500,000 diamonds in their inventory.  They have industry leading diamond viewing technology.  The ability to see your diamond more clearly than in a physical retail store is a massive plus for you. JA has incredible costumer service and have a massive Lab created diamond consisting of HPHT diamonds in their inventory.

They have free shipping domestic + international – free ring resizing –  no questions asked money back return 30 days  – provides insurance appraisals –  lifetime warranty


Blue nile logo

Blue Nile was the original online giant that opened in 1999! They have the industry-leading largest available exclusive online inventory.  They have incredible prices and their images are catching up to James Allen.

No questions asked money back 30 day guarantee – Free shipping – Free ring sizing – Provide insurance appraisals –  Lifetime warranty – 100% future credit towards upgrades


Feel free to reach out and send me a message. Do you want buying advice on How to buy a diamond or have you found a stone you wish for me to evaluate. Feel free to drop me a line and say hello. Advice is free.


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