diamond buying tips

Diamond Fluorescence

DIAMOND FLUORESCENCE

What is Diamond Fluorescence? Diamond Fluorescence  is a great tool to lower your diamonds price.    The technical explanation is the effect that Ultraviolet rays(UV) have on the diamond. In a simple and fun explanation, your diamond can turn into a glow stick(kidding but not really). A Diamond with strong Fluorescence, under a UV light, …

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5 Reasons Buying A Diamond Engagement Ring Online Is Better

5 Reasons Why Buying Diamond Engagement Ring Online Is Better  + The Nitty-Gritty:  Walking into a jewelry store feels a little like walking into a car dealer.  A salesperson is there to up sell you and push you to a stone not because its the perfect match for your needs. But rather because its one …

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