How To Buy Diamonds | Diamond Buying Guide

How To Buy Diamonds |  A Diamond Buying Guide

Are you hesitant in your purchase?  Afraid of being misleading or ripped off? Contact us for help.

James Allen has launched a great 25% off sale on all engagement rings  Click Here to Browse Deals.

Blue Nile is one of our favorite vendors and they have generously offered our readers an exclusive one-time use coupon. (Click Here to get $50 off). 

Who This Article Is For

This article is made to help my readers gain clarity and confidence in their purchase. Whether its buying a loose diamond or a set engagement ring, you will learn how to choose with confidence.  Get ready to save money as well by avoiding unnecessary overspending. Buying a diamond can be tricky. And walking into a jewelry store with no education can be costly.  Follow along with my Diamond Buying Guide and learn How To Buy Diamonds with confidence.

1. Set a budget:

The first rule of this Diamond Buying Guide.  Let’s get rid of the old rule of 2 months of salary.  No rule applies to everyone and their situation.   This is a symbol of love and commitment not going above your means.  With that said, its important to know your significant other expectations. Do they prefer dainty like this classic .96 engagement ring solitaire ring?  Or do they like more flair and dazzle like this 1.54 carat on a stunning Cambridge Halo Platinum Ring?  But learning you can adjust your search with small changes.  As a start get a baseline.

My advice, compare pricing using these two top vendors to see what diamonds they offer and compare.

Click Here for the starting page for James Allen.

Click Here for the starting page of Blue Nile.

2. Pick a shape

The beginning of your search must be the diamond shape.  Each diamond shape has different search criteria such as clarity, symmetry and color that works best.   Each shape has a different cost so searching multiple shapes at the same time will leave you frustrated.  For example, Take a look at this 1 carat SI 1 clarity H color Princess cut diamond for $3,340 vs   this Round 1 carat SI1 clarity H color Diamond for $4,610.  Each shape has there pros and cons.

Round is the most popular and is labeled the Cut King.  If your significant other isn’t leaving hints of their favorite shape, take a look at their Pinterest or maybe ask a best friend to be sure you pick the diamond shape of their dreams.  Round is the most popular following Princess, Oval, and Emerald.

3. Learn the 4 C’s and Narrow your search:

Once you have chosen the shape, its time to understand how the 4 C’s  (Carat, Clarity, Color and Cut) interact with it.  The 4 C’s represent the most important definitive characteristics of a diamond.

I always recommend to start with your goal in carat weight. So when you go to search a site like James Allen, you can specifically only choose to see 1 carat diamonds.   See below a sample of what the search sliders look like.

How To Buy A Diamond | Diamond Buying Guide

click on the image above to go the their search page

Start at the goal carat weight.  You can then adjust the values to see where the prices is in conjunction with your budget. A quick tip.  Shopping for a .90 can yield a deep discount versus a 1 carat.  Typically, every .50 of a carat means a jump in price.  Some times you find a rare 1.85 at a great deal.

 

Next is Cut Grade.  If you are searching for a round diamond, I suggest you search for ideal cut.   A fancu shape(any other diamond other than round)  does not come with a cut grade from GIA.  Too many variables at play so the cut is left for the viewer to decide.   I have two articles that I will list showing how to find the right cut grade in both sites.  Follow those guides lines if you need a fancy cut.

James Allen Cut Guide –  Bluenile Cut Guide.

Color is the next choice to make.    You do not need to pick a D or E color.  The human eye can’t typically even see the difference between a D or an H-F color.  Depending the shape of stone you choose, a G-I color is the perfect range to shop for.  Round diamonds hide color very well and a H-I color works perfectly.

 

Clarity is your next option to choose.   The main criteria is to make sure the diamond is eye clean.  If I show you a Flawless diamond next to a SI1 that’s eye clean, is there a benefit to the flawless other than bragging rights?  Safe money and choose an eye clean SI1 if possible.  Diamonds like emeralds typically require a vs1.

If you are under budget, congrats! Feel free to go for a heavier carat weight.  If its over budget, keep adjusting the parameters of clarity and color to see how close your budget is reached. Hopefully, you have found this Diamond Buying Guide helpful thus far. Reach out and email me if you need help navigating these sites.   To go deeper in this How To Buy Diamonds Guide,  Click on this article to learn more about the 4 C’s.

Once you have found some options, go even deeper and check there length to width ratios, fluorescence, table percentages etc.   Feel free to reach out to me, A GIA trained Diamond Expert to help How To Buy Diamonds.

4. Choosing your engagement ring:

What I love about the different engagement ring options is it can help with the visual tremendously.  Lets say you were shy with reaching a certain carat goal.  A ring choice like a Halo, Vintage style, or 3 Stone ring will give it the extra size to appear much larger. So a .80 carat diamond on a beautiful Halo diamond engagement ring setting can be a stunner.

Again personal engagement ring preference of your significant other is important.  If you are unable to find any information, you can always go by whats popular.  Click on this link or banner to see an article from Blue Nile on their Top 20 Engagement Ring Styles.  This will give you a understanding on what engagement rings are popular.   You can also go to recently purchased rings from clients, filter the shape, price and style to see what others are doing and get inspired.  Click here to see some recent clients rings.


Here is a video I made showing how to navigate online search bars and help you narrow down your search.